Compare your bounce rates with your industry

Benchmark your bounce rates for each digital marketing channel



100 million

Monthly transactions





Compare your performance for each marketing channel

  • See how your bounce rate compares to your industry for each traffic source
  • Analyze your results across organic search, paid search, social media, display ads, referral, and affiliate marketing channels

Analyze your bounce rates for your specific industry and markets

  • Gain real insight by focusing on the specific performance of your industry
  • Discover what is working for your competition

Discover how results vary over time

  • Identify trends by day, week, and long-term
  • Monitor what is a good bounce rate per traffic source over time
  • Inspect bounce rates for specific days such as Black Friday or before Christmas Day

Dissect bounce rates based on demographics

  • See how bounce rate varies in your specific markets by age and gender
  • Monitor how bounce rates for these segments may change over time
  • Identify what is a good bounce rate for each of your audience segments

Analyze bounce % per device

  • See how bounce rate differs per device type
  • Identify trends and changes to bounce rate over time
  • Know what is the average bounce rate for your specific category

Gain powerful insights in seconds