peekdusecases

Case Studies & White Papers

Learn how companies sell more online using peekd's data

peekdusecases

VIDEO GAMES IN LOCKDOWN

During the COVID-19 related lockdown in the United States, consumer behaviour altered drastically.
We looked at how the lockdown affected video game sales.

Case study: VIDEO GAMES ONLINE SALES IN THE USA

Shop-level data

We obtained total online sales from some of the largest video-game related online shops in the US

Key sales metrics

Metrics we collect included transactions, pageviews, as well as of course revenue

We provide answers

Our data allowed us to track day-by-day what happened to the video games industry online, as well as many others!

So much more!

Video games is one of the many categories we capture. Check out our knowledge-base for more information!

U.S. eCommerce

peekd tracks over 60,000 merchants in the united states, among them the largest eCommerce and travel companies.
We show how peekd's data can predict total eCommerce activities and how it correlates to the US Census Bureau's data.

White Paper: Predicting U.S. eCommerce

peekd records sales on 60,000 merchants which predict and follow U.S. eCommerce accurately

High Correlation

The correlation between peekd's sales data and the estimates of the U.S. Census Bureau is 0.9 and gives an R² of 0.8.

Large Coverage

peekd captured $52B online sales in Q2 2019, roughly 38% of the total market as estimated by the U.S. Census bureau.

Merchant Level

peekd captures merchant sales data daily, at source, and at a transaction level. Our data does not rely on sampling or surveys.

Predictive

peekd used a decomposable time series model to forecast time series accurately and very small error margins.

U.S. eCommerce

peekd tracks over 60,000 merchants in the united states, among them the largest eCommerce and travel companies.
We show how peekd's data can predict total eCommerce activities and how it correlates to the US Census Bureau's data.

Procter and Gamble

P&G is an American multinational consumer goods corporation which serves more than 5 billion people with its product globally.
While P&G sales still happen predominantly offline, online channels are becoming increasingly important.

Case Study: Procter and Gamble

peekd analyses Oral-B sales in 834 e-comms in real-time and helps P&G improve sales

Shopper Data

peekd showed P&G that 72% of buyers are women (vs. 50/50 as assumed after panel studies from Nielsen).

Engagement Data

peekd handed in-store searches that resulted in sales to P&G, which they use to improve their product descriptions.

Acquisition Data

peekd showed P&G that 69% of sales via paid ads came from Google Shopping (vs. 90% SEA as assumed).

Sales Data

peekd monitors online sales on SKU- level to measure the effectiveness of online and offline ad campaigns.

The best work with peekd

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Increase your online sales
by more than 20% with peekd

500,000 eRetailers

peekd retrieves real sales from more than 500,000 participating online retailers, delivering the most accurate sales data globally available at your fingertips.
Share Data

Thousands of Brands

peekd monitors online sales of every brand that sells online and tens of thousands of product categories to give you the most comprehensive sales database available.

500,000 eRetailers

peekd retrieves real sales from more than 500,000 participating online retailers, delivering the most accurate sales data globally available at your fingertips.

Thousands of Brands

peekd monitors online sales of over five thousand brands and tens of thousands of product categories to give you the most comprehensive sales database available.