SEM BENCHMARKS

Compare your Google Ads results vs. your industry​

Benchmark your results across Paid Search, Google Shopping & Display

210

Industries

24

Months of
Performance

$450bn

GMV per Year

150

Countries
INTELLIGENCE FOR SEARCH MARKETERS

Deep insights for every metric

Learn what works and adjust your strategy
Improve your CPCs
Find hidden opportunities to minimize your cost-per-click
Reduce bounce rates
See how you can increase engagement
Boost your conversion rates
Compare your CVR and discover how to make improvements
Optimize your CTR
Benchmark your click-through-rates and learn how to scale performance
GAIN POWERFUL INSIGHTS IN SECONDS

Explore KPIs for each Google Ads channel

Analyze performance across Paid Search, Google Shopping & Display

Compare your advertising metrics

Understand industry averages for impressions, clicks, CTR, CPC, bounce rate & ad spend
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Analyze post-click behavior

Benchmark your conversions, CVR, average order value & share-of-revenue
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Demographics & Device Type

Filter KPIs by country, age, gender, & device