Procter & Gamble increases online sales with peekd intelligence

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ABOUT THE STUDY

Procter & Gamble used peekd to analyze the industry for electric toothbrushes with the goal of improving online sales.

CUSTOMER DATA FINDINGS

peekd showed that 72% of buyers are women (vs. 50/50 as assumed after panel studies from Nielsen).

ACQUISITION DATA FINDINGS

peekd showed that 69% of online sales via paid ads came from Google Shopping (vs. 90% SEA as assumed).

STUDY RESULTS

Based on peekd’s ecommerce intelligence, Procter & Gamble shifted their creatives & marketing towards women. In addition to that, Procter & Gamble adapted their media mix based on peekd’s acquisition insights, resulting in a considerable increase in online sales.

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